Empowering People to Achieve Optimal Metabolic Health.®

Empowering People to Achieve

Optimal Metabolic Health

Medifast is the company known for its science-backed, coach-guided lifestyle system dedicated to creating optimal metabolic health. Our approach targets the root cause of metabolic dysfunction, focusing on proactive lifestyle changes that can lead to improved results. With human connection at the heart of it all, we meet people wherever they are on their health journey to provide a simpler, smarter path toward transformative health — for today and for the future.

Empowering People to Achieve

Optimal Metabolic Health.

Medifast is the company known for its science-backed, coach-guided lifestyle system dedicated to creating optimal metabolic health. Our approach targets the root cause of metabolic dysfunction, focusing on proactive lifestyle changes that can lead to improved results. With human connection at the heart of it all, we meet people wherever they are on their health journey to provide a simpler, smarter path toward transformative health — for today and for the future.

OUR APPROACH

Creating a

Metabolic Health
Revolution, Together

Our innovative approach combines groundbreaking solutions like Metabolic Synchronization® with human connection to empower people to not only achieve but make meaningful lifestyle transformations — no matter if they’re using GLP-1 medications, transitioning away from them or pursuing a medication-free approach. While Metabolic Synchronization targets the root causes of metabolic dysfunction from the inside out, coaches provide personalized guidance and support across every aspect of wellness, working together to create powerhouse programs that drive lasting impact.

GET TO KNOW OUR COACHES
Over 90% of Americans are metabolically unhealthy.
Satya Jonnalagadda

*O’Hearn M et al. Trends and Disparities in Cardiometabolic Health Among U.S. Adults, 1999-2018. J Am Coll Cardiol. 2022; 80(2):138-151. doi:10.1016/j.jacc.2022.04.046

OUR IMPACT

Reshaping What It Means

to Live Better

Medifast has been changing lives for years with our network of coaches who have impacted more than three million people in their journeys to achieving optimal health and well-being. For decades, people have trusted our clinically proven programs, innovative products and integrated coaching model to help them unlock whole-body wellness — and we’re only just getting started.

OUR HISTORY

2024

Medifast Launches OPTAVIA ASCEND

Medifast introduces OPTAVIA ASCEND — a new product line of high-protein, fiber-rich mini meals as well as a daily nutrient pack. These products are featured in two new science-backed nutrition plans designed for people on GLP-1 medications and those looking for help to keep weight off. The mini meals provide essential nutrients to promote muscle health, digestive health and bone health, and combined with the new plans and OPTAVIA’s holistic offer, fill a critical gap in the weight management market.

2023

Medifast announces OPTAVIA ACTIVE product line

Medifast announces OPTAVIA ACTIVE, a new line of products scientifically designed to support muscle health and encourage the Habit of Healthy Motion, a key component of any health and wellness journey. Led by our company’s team of researchers, food scientists, nutritionists and other scientific experts, OPTAVIA ACTIVE Essential Amino Acid (EAA) Blend and OPTAVIA ACTIVE Whey Protein are designed to address muscle mass decline, and support overall muscle health.

2022

Medifast Product Innovation Center Grand Opening

Medifast announces the opening of a new research and development hub, the Medifast Product Innovation Center. The workplace is designed to support innovation as the company continues to expand its focus to help customers in critical health need-states.

2021

A Billion-Dollar Company Impacts Two Million Lives

Medifast's fast-growing health and wellness community, OPTAVIA, achieves $1 billion in revenue,† joining an exclusive group of the world's billion-dollar brands. Even more important is the human impact. Independent OPTAVIA coaches, who support clients along their journeys to optimal health and wellbeing, reached a monumental milestone - impacting more than two million lives.

2020

Medifast Rings the Bell

Medifast executive leadership, OPTAVIA cofounder and independent coach Dr. Wayne Scott Andersen, and OPTAVIA coaches receive the honor of ringing the bell on the New York Stock Exchange.

2017

Introducing, OPTAVIA

There are three fundamental truths that we believe to be true: People are more successful in their health journey when they (1) have help from a coach, (2) have the support of a community, and (3) incorporate healthy habits into their lives. These insights brought about the evolution of our brand and how we support people in their journey, now exclusively through the OPTAVIA integrated coach model.**

2008

Dr. A. Launches the Revolutionary Habits of Health® Transformational System

With Dr. A's Habits of Health Transformational System, clients learn to create healthy habits through small, daily changes called microHabits

- often starting with achieving a healthy weight and focusing on healthy eating. It isn't only about the food you eat, though. The program also addresses hydration, exercise, sleep, mindfulness, and surroundings - with the goal of healthy habit creation in all areas of life.

2004

First Clinically Proven and Scientifically Designed Products Introduced

Medifast launches the Optimal Weight 5 & 1 Plan along with the Lean & Green meal that offers an endless variety of protein and fresh veggie options to help clients reach optimal health in delicious, new ways. The clinically proven plan and scientifically designed products were developed by physicians, dietitians, and scientists.

2002

Medifast Announces Listing on the American Stock Exchange

As a testament to its significant growth and success, the company goes public for the first time on the American Stock Exchange (AMEX). In 2006, Medifast joins the New York Stock Exchange (NYSE) as it continues to grow in sales and earnings.

1981

Medifast is Founded

Medifast is founded, having created a proprietary formula for meal replacements distributed exclusively through doctors.

**Appel, L.J., et al., Comparative effectiveness of weight-loss interventions in clinical practice. N Engl J Med, 2011. 365(21): p. 1959-68; Harrigan, M., et al., Randomized Trial Comparing Telephone Versus In-Person Weight Loss Counseling on Body Composition and Circulating Biomarkers in Women Treated for Breast Cancer: The Lifestyle, Exercise, and Nutrition (LEAN) Study. J Clin Oncol, 2016. 34(7): p. 669-76; van Wier M.F., et al., Phone and e-mail counselling are effective for weight management in an overweight working population: a randomized controlled trial. BMC Public Health, 2009. 9: 6; and Donnelly, J.E., et al., Comparison of a phone vs clinic approach to achieve 10% weight loss. Int J Obes (Lond), 2007. 31(8): p. 1270-6

†Based on full year revenue as of Q3 2021

INVESTORS

Defining the Future

of Wellness

"Medifast has spent more than four decades helping people achieve optimal health, and our clinical heritage now positions us at the forefront of a generational shift toward metabolic wellness. With a proven coach-supported model and a community built on helping people achieve their goals, we are accelerating our growth and shaping the future of a category we are uniquely equipped to lead."

Nicholas Johnson, President and Chief Executive Officer

INVESTOR RELATIONS
Healthy Habits For All®
HEALTHY HABITS FOR ALL

Through Healthy Habits For All, we provide children and families in underserved communities with education and access to resources necessary to create healthy habits that can last a lifetime. By helping people make positive changes today, we’re empowering communities achieve a healthier future.